Before you sell anything, you need one thing:
Attention.
Do you want to warm up your audience before you sell them something?
This is where you start.
That’s why you need an opt-in page — a simple, focused page that trades real value for one thing: their email.
Too many people still try to sell cold.
But that’s like proposing on the first date 😀
Instead, warm people up with a lead magnet - Create A Lead Magnet
You need a “no-brainer" offer — something so good, they’d feel dumb saying no.
You’re not trying to get rich here.
You’re trying to get a first “yes.”
And this small yes turns into big money later.
🧠 A headline that grabs their brain and makes them go “wait, what?”
📣 A subheadline that restates what they get (and why they should care)
🔥 Fascination bullets that tease what’s inside — build curiosity like crazy
📸 A visual of the freebie (mock it up like it’s a $100 product)
✍️ A form with name + email. That’s it. Don’t ask for more.

<aside> 📃
Example headline:
👉 “Finally! How to Build a Sales Funnel in 10 Minutes (Even If You Suck at Marketing)”
Example bullets: