Why Most People Won’t Buy Right Away (And Why That’s Totally Okay)

Here’s what you are fighting against: Only 3% of your audience is ready to buy from you right now. Yup. Just three out of a hundred.

The rest?

• 17% are curious but not convinced

• 20% know they have a problem but aren’t looking yet

• 60% don’t even know they have a problem

  

Most creators fight over the same 3% - the ones ready to buy now.

That’s where all the competition is. It's crowded, noisy, and expensive. Everyone’s running ads, launching products and shouting louder just to be seen by these 3%.

But smart creators? They play a different game.

They don’t chase the 3%, they nurture the 97%.

They stay visible. They show up with real value. They teach, tell stories, drop tips, share wins, and build trust before the sale ever happens.

Because when those 97% are finally ready to buy…

You’re the only obvious choice.

The job of your funnel is to warm people up.

To guide them — step by step — from “Who’s this?” to “Shut up and take my money.”

That’s exactly what you’re about to build.

So what is a funnel?

So… everybody’s talking about funnels, but what is it?

It’s a series of steps where you send your customers and on each step, you present one thing at a time.