Some creators treat newsletters like a simple Hey, remember me?
They send half-baked emails just to pop up in your inbox.
This might keep you visible… until people unsubscribe.
If you want a newsletter that sticks, you need to bring real value.
How often you send matters.
It sets expectations. It impacts whether people stay subscribed.
Daily? It better be good. No one wants filler in their inbox every morning.
Some newsletters are built on rhythm - daily news, weekly roundups, monthly reports.
Even if you’re unsure how often you’ll send, say so.
Once every two months is fine. Just be clear.
Most creator newsletters mix news and insights.
You curate good stuff, then add your take.
Anyone can round up articles. What makes a newsletter great is the commentary.
Give your emails some personality. A bit of wit. Maybe even a little quirk.
Avoid boring, corporate copy. Keep it human and conversational.
Use emojis if they fit your style.