Write Facebook & Instagram ads that stop the scroll.

• Ad frameworks (freebie, product, retargeting)
• Long + short copy options
• Headline, body, CTA done for you
• Sector-agnostic - works for any offer

✅ No guesswork

✅ Just plug your offer in and hit publish

✅ Follows proven "sell-the-click" strategy

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Myth: A lot of people think that users won’t read on Facebook, so their copy should be just a couple of lines. But if you grab people’s attention with the ad and give them something interesting in the text, it will definitely increase your chances of getting the click. So don’t be afraid of a long copy!

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General Meta Ad Copy Tips

• Each line should make them want to read the next one
• Use emojis (sparingly) to add rhythm and keep it friendly
• Cut every word that isn’t essential
• Keep a clear logical flow - make it relatable, make it feel personal

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Rule No. 1:

You want to SELL THE CLICK, nothing else!

It’s like a copy for your landing page, but you’re not selling the product.

You’re just selling the why. Why people should click and open your landing page.

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Meta Ads Copy Templates

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I made these to make your life a little bit easier.

Instead of starting from scratch, you get ready-to-use templates you can tweak, test and make your own. Use them to get inspired, write faster, and launch ads that actually get clicks.

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1. Long-Form Ad Copy Template