Your passion can’t be just anything you grab out of thin air.

It has to make sense.

Maybe you’ve tried forcing it before.

You picked something totally new.

Something you’ve never touched.

And told yourself you’d become an expert.

Sure, you can. But it can take years.

Or maybe you chase whatever’s trending right now.

That’s not a bad move.

But you’ve got to tie it back to what you already know.

Your skills. Your experience.

Let’s borrow an old Japanese word that nails exactly what you need.

<aside> 💡

Ikigai (生き甲斐) is a Japanese word that means "a reason for being."

</aside>

In simple terms, it's what gets you out of bed in the morning.

And for creators like you?

Ikigai is your ultimate product sweet spot.