Not all audiences are created equal.
There are 3 levels:
Rented. Owned. Monetized.
You start by borrowing attention on someone else’s platform.
You grow by collecting emails and building trust.
You win by turning those relationships into repeat sales.
The goal?
Move people down the funnel - from casual scrollers to loyal buyers who come back again and again.
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Your rented audience is everyone who sees you on social media.
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These people like your stuff but you don’t control the platform.
One algorithm change? Boom. Your reach is gone.
Get banned? Your account’s gone. (applies for you and even the whole platform)
App dies? You’re starting from scratch.
You can’t build your business on rented land.
That’s why your goal is simple:
Turn that rented attention into owned audience.