If you want to stay in the game for a long time, you can’t blend in.

You have to stand out. Don’t worry, this won’t happen overnight. You’ll need time to find your voice and sharpen your taste. But these points will help you start thinking in the right direction.

🎯 Stay Authentic

Rule number one: Be yourself.

Don’t force a persona just because you think it’ll get you more followers.

You can’t keep up a mask forever. It’ll eat you alive.

People will spot it anyways and you’ll feel mentally drained.

If you’re not a showman, don’t pretend you are.

Instead, lean into what makes you you.

That’s your edge. That’s your leverage.

Start with your own fire!

Before you choose colors, fonts, or a fancy domain name...

Ask yourself three questions:

1. What pisses you off about your industry?
2. What would you do if money wasn’t a factor?
3. What’s your most unpopular opinion?

They’re how you find your edge.

Because your brand isn’t just how it’s look.