You don’t need a big budget or a huge audience to start selling.
These 5 simple moves help you get seen, build trust, and make sales - all without spending a cent.
Pick one, take action today, and watch your first buyers show up.
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What it is: Direct messages sent to potential buyers — not to pitch, but to help.
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When to use it
When you’re just starting and don’t have an audience yet, but you know the type of people you can help.
How to use it
Find your ideal buyers where they hang out (Twitter, Instagram, LinkedIn, Facebook groups).
Send a message that gives them real value upfront — a tip, idea, or shortcut — without asking for anything.
Example
“Hey Sarah! I saw you run a group for freelancers. Just wanted to share a Notion template I made that helps track client payments - might save you some time!”
Secret Tip
Create a quick-win resource (like a checklist or swipe file) you can give away in the DM. People are way more likely to reply when you give before asking.
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What it is: Sharing your thoughts, values, and behind-the-scenes on social platforms to build trust and authority.
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When to use it
Ongoing - especially when building trust around your product and why you are the right person to sell it.
How to use it