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If you want people to buy from you, they need to trust you first.
People follow the person WHO knows what they’re talking about. **Also people follow the person WHEN they know what they’re talking about! **
Someone with a clear message. A repeatable point of view. A voice they recognize every time they scroll past.
That’s why the best creators pick one thing to be known for.
And then they double down on it.
This will help you think of about that kind of presence.
So when someone lands on your profile, their first thought is:
“This person gets it and I want to learn from them.”
Let’s walk through 5 simple ways to build real authority online.
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What it is: A list of terms your ideal customer needs to know to feel confident in your space.
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When to use it
When your audience is newer to the niche and feels intimidated by jargon.
How to use it
Create a Notion page, PDF, or carousel post that explains key terms (like "funnel," "conversion," or "tripwire") in plain English.
Example
“The Creator’s Mini Glossary” that explains 15 buzzwords your audience hears every day but doesn’t understand (yet).
Secret Tip
Add subtle CTAs between terms — like “Want to try this tactic? Click here to download our template.”
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What it is: A side-by-side comparison of where your customer was vs. where they could be after using your product/service.
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When to use it
When people are stuck in pain or confusion and need to see the transformation clearly.
How to use it
Use visuals (split graphics, sliders, even stories) that walk through the shift — focus on feelings, not just numbers.
Example